Resources · Worksheet
The 60-day retention check
Find out how much of a customer's value your first 60 days decide, and whether your post-purchase series covers them.
The question
“When is a new customer's value decided?”
The assignment
Pull last December's first-time buyers and count how many ordered again within 60 days. Do the same for an ordinary month and compare.
Export last December's first-time buyers and count how many placed a second order within 60 days. Do the same for an ordinary month. If December's share is lower, the holiday buyers need their own post-purchase path, and this year's group arrives within a month.
Customers whose first order was in December.
What your numbers say
Fill in the numbers above and the result reads out here.
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