Resources
Worksheets you can finish on Monday.
Each one is the “Do this Monday” section of an assignment, laid out as a printable worksheet with room to write. Free, in exchange for your email.
Worksheet · PDF
The 60-day retention check
Find out how much of a customer's value your first 60 days decide, and whether your post-purchase series covers them.
Worksheet · PDF
GA4 capture-rate audit
An afternoon's work to learn what share of your store's revenue your analytics can see.
Worksheet · PDF
The holdout worksheet
Run a two-week holdout on one flow and find out what it really adds.
Worksheet · PDF
ESP migration checklist
Before you agree to a cutover date.
Worksheet · PDF
BFCM tier-sizing worksheet
Size a full-price gift-tier offer from your own order data.
Worksheet · PDF
Gmail deliverability audit
Eight checks for when authentication passes and Gmail still flags you.