Resources · Worksheet

Pause or exit check

Find out whether your pause option is saving subscribers or giving them a quieter way to leave, and whether the save series lands where people cancel.

The question

“We added a pause option to stop cancellations. Why did cancellations not go down?”

The assignment

Pull every pause and cancel event from the last 90 days. Count how many people who paused had started a cancel first. If that share is small, pause is a second exit: move it to the cancel step and put the save series on the months where your cohort curve drops.

The whole write-up →

At the brand in the article, 175 subscriptions paused in the first months of the pause option and only 2 of them had pressed cancel first, so pause was a second exit, not a save. The cohort curve said where the save had to happen: about 18% cancelled in month one, 35% by month three, half by month five. The same two reads on your subscriptions.

Numbers in the readout that are not yours come from the article. Fields marked optional sharpen the answer but are not needed for it.

01Active subscriptions today
02Subscriptions that paused in the last 90 days
03Of those, how many had started a cancel first
04Cancellations in the 90 days before pause launched
05Cancellations in the 90 days after
06Share of subscribers cancelled by the end of month one
%
07Share cancelled by the end of month three
%
08Share cancelled by the end of month five
%
09Days after the first charge when your save or check-in messages send
10The first thing your cancel flow offers

What your numbers say

Still needed: Subscriptions that paused in the last 90 days; Of those, how many had started a cancel first; Cancellations in the 90 days before pause launched; Cancellations in the 90 days after.

Not sure you filled this in right? Send it to Alen → Your answers go in the email; he reads every one.

0 of 10 answered · kept in this browser only until you save.

Have a brand in mind?Ask Alen about your brand →