Resources · Worksheet
The event checklist
Walk the purchase path on your own store and check every event fires once, with the right fields, before any budget moves on the numbers.
The question
“GA4 shows half my revenue. What do I fix first, and how do I know each fix worked?”
The assignment
Match 50 store orders to GA4 by transaction ID and count the misses and the doubles. Then fire each tracked event yourself, on a phone, and check it arrives once with the fields your reports read.
At the architectural products retailer in the article, GA4 recorded about 54 cents of every dollar, the confirmation page fired 17 to 19% more purchase events than there were orders, the checkout-start event had been dead since March, the best-selling category showed no revenue under its own name, and paid social was filed as shopping. The same five checks on your store.
Numbers in the readout that are not yours come from the article. Fields marked optional sharpen the answer but are not needed for it.
Fifty is enough.
Out of four.
Out of ten.
- %
What your numbers say
Still needed: Store orders you looked up in GA4 by transaction ID; Of those, orders GA4 has; Purchase events in GA4 for the same week; Orders in the store for the same week; Of the four path events, how many fired exactly once on your walk-through; How many fired twice or more; Of your top ten products, how many send identical item fields on view and on purchase.
Not sure you filled this in right? Send it to Alen → Your answers go in the email; he reads every one.
0 of 11 answered · kept in this browser only until you save.
Have a brand in mind?Ask Alen about your brand →