Resources · Worksheet
The exit audit
Count what the people who cannot leave are costing you: the bill, the tickets and the spam rate, against the thresholds the mailbox providers enforce.
The question
“If I make it easy to unsubscribe, won't I lose people I could still sell to?”
The assignment
Send yourself your last campaign at a Gmail address and look for the Unsubscribe link next to your name. Then count your never-engaged profiles, what they cost on your plan, and how many people left last month by the spam button instead of the link.
Google asks for a spam rate under 0.3% and recommends under 0.1%; Yahoo wants unsubscribes honoured within two days; your platform bills by active profiles, and a person who never opens is still one. At the apparel brand in the article, the daily Gmail spam rate crossed 0.1% on five days in 30 with authentication passing. The same audit on your list.
Numbers in the readout that are not yours come from the article. Fields marked optional sharpen the answer but are not needed for it.
The billable count.
- $
- %
- %
What your numbers say
Still needed: Active profiles on your email plan; Of those, profiles with no open or click in the last 90 days; Your monthly email platform bill; Where is the unsubscribe link in your own email body?; Does Gmail show Unsubscribe next to your name?; Highest daily Gmail spam rate in the last 30 days; Unsubscribe rate over the last 30 days; Days until an unsubscribe stops your mail.
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