Architectural products retailer · Home & building
Measurement first. Then growth.
Rebuilding tracking before moving a dollar of budget.
54¢
of every revenue dollar was all GA4 could see on arrival
4.5x paid ROAS after tracking rebuild
Paid return on ad spend, before and after the rebuild
Rebuilt tracking, then a revenue model reconciled to the commerce platform within 1.8%. Only then did budget move. The final full month closed +25.7% YoY with orders up 48%.
- Paid ROAS 2.2x → 4.5x
- Email revenue +285% (Q2)
The business was later closed by new private-equity owners, with results at their strongest when it happened.
Agency work, orchestrated by me from strategy to measurement; channel execution by the agency team.
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