Pharmacy & health ecommerce · Health
The recovery that wasn't what it looked like.
One split in the data changed the story the client would have been told.
−31.3% → +12.4%
YoY revenue, April to August 2026
12.4% growth hid everyday declines
YoY revenue: August overall vs everyday orders over summer
A revenue model truth-gated to ±0.6%, and one split that mattered: everyday orders were still about 13% down, and bulk orders carried the summer. The topline alone would have told a true story that was practically wrong.
- Model accurate to ±0.6%
- Top-35 product page program
Agency work, orchestrated by me from strategy to measurement; channel execution by the agency team.
Want the playbook version?
Each case becomes a Yewgo assignment. Get it on Monday.
More work
- Large California retailer: 9 million profiles. Peak Q4. Zero margin for error.
- Golf & corporate apparel brand: Growth without the discount crutch.
- Architectural products retailer: Measurement first. Then growth.
- Hand-dyed yarn brand: Getting the yarn into their hands.
- Pharmacy & health ecommerce: A growth plan built on the store's own orders
- Architectural products retailer: The 25 days between a sample and an order
- Kidney-health supplement & education brand: Flat revenue and a quiet drop in new customers.