Golf & corporate apparel brand · Apparel
Growth without the discount crutch.
Rebuilding demand at full price after a brand walked away from constant promotions.
−33.5% → +7.3%
YoY revenue, June to August 2026, after a full-price pivot
+7.3% YoY revenue in August
Year-over-year revenue change, June to August 2026
The brand walked away from constant 30-35% sitewide promotions. The job: rebuild demand at full price and prove the pivot was working. Orders grew 8.3% in August at a flat average order value, so it was demand, not a mix effect.
- SMS revenue +34.2% YoY
- Discount cost down ~8 pts
- 15 flows redesigned
Agency work, orchestrated by me from strategy to measurement; channel execution by the agency team.
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